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Parentaise

Business Project
Product Design
2023
Project Overview
Parentaise is an app that helps separated and divorced parents to manage their parenting tasks and ease tensions so that they can refocus on what's most important: their children.
My Contributions
As a Product Designer, I was able to take part in the Problem discovery and Market analysis, and to iterate on the solution functionalities thanks to 4 Sprint Design.

Then, as a Product Builder, I took part in integrating Parentaise MMP on bubble.io. I was also able to work on the 3 years financial plan, making sure that our solution was viable on the market.

Project made with Zoe Vincent, Sibylle Hervouet, Matthieu Vidal & Myriam Abid Onn.
Co-parenting, a source of tension
As children of separated parents, we've often had to wait for our parents for hours on end on the pavement, because of their communication problems.

Unfortunately, we're not the only ones in this situation. In France, 4,000,000 minors have divorced/separated parents, 480,000 of whom have alternating custody. That's almost one child in three.
Parents are used to using multiple applications to manage their children's childcare: email, calendars, clouds, reminders, etc. Information gets lost, and organisation is poor. There are a few co-parenting applications (Shar(d), 2houses, MyFamilyWizard, WeParent) but they are not widely known or used, and most of them come from the American market and are prescribed by family court judges, which is forbidden in France.
"Organisation is complicated... we try to agree in advance on things like childcare, school help and extra-curricular activities, but it's not always easy."
Julie, 37
separated, 3 children
"I want more news of my daughter when it's not my week: if she's ill, how the doctor's appointment went...".


Nicolas, 50
divorced, 2 children
"I'd really like a solution that tempers relationships with my ex and takes its weight off the children."
A
‍divorced, 2 children
Commitment
Parentaise is the mediator who ensures peaceful co-parenting

Problem Discovery & 4 Sprint Designs

Out of a panel of 72 separated parents*

81%

need to access and share medical monitoring

62%

need a way of remembering important events that happen during the week,

75%

want to facilitate their communication with the co-parent.
*User tests
Our solution
An application, because it fits in your pocket, and you can access it at any time! A human-scale solution that keeps track of children at all times.
Out of a panel of 56 separated parents*

100%

are interested in Parentaise

83,3%

are prepared to pay €9.99/month for Parentaise
"I like the neutral side of your app, there's no need to send a message and think about how it's going to look so my ex doesn't take it the wrong way, he'll just get a notification from Parentaise."
Laure, 50
divorced, 3 children
*User tests

Canaux d’acquisition : Moms influenceuses, Pinterest, Podcast Parentaise et sponsoring de podcasts, Newsletter, communauté instagram, communauté in)app, parrainage et bouche à oreille

AIVE
Rapport annuel L'Oréal